The key to success for your company and your brand on LinkedIn is not about posting regularly amazing articles or announcements and doing ads. The secret is to find a sustainable way of leveraging the combined power of your entire company. Done right, your entire company will become a living, credible, visible and engaging voice for your brand, your company, and your business. I’m here to make that happen.
I’m German Ramirez – a digital pioneer with a passion for authentic branding and digital strategies, along with razor-sharp marketing insights.
Traditionally, companies have focused their communication on their corporate brand, in the past and often today, mostly through advertising. In the digital age, we experience a proliferation of channels and activities, but not a change in strategy, let alone mindset. Most efforts are still focused on putting the corporate brand and channels front and center. What if I told you, you could do better? How about this: Instead of focusing on getting your corporate social channels to fly, you develop a program to enable your entire company to be your active voice. Do you want your brand to fly? Let’s build a rocket together!
Don't assume everyone will be standing behind you, because it is their moral duty towards their employer, because “the boss said so”, or out of some miraculous sense of belonging… But there are ways to get there. And they can be fun, authentic, engaging. Neither complex, nor require expensive tools, let alone large budgets…
After successfully completing this training, your views about social media and LinkedIn will have changed. Most importantly, you will be equipped not only with the right understanding, but with all the knowledge you need, to set up step by step a program that lifts your social media activities to entire new levels.
Social media, correctly understood, embraced, and brought to life, can most certainly have a measurable effect on your brand, business, growth and success. Learning what the key success factors are, how to be smart and strategic about it, and how to proceed, is likely to have a higher impact than you anticipate.
Packed with stories, anecdotes, humor, and real-life examples, you will be immersed in a proven journey of inspiration, knowledge and actionable insights.
I’m proud of what I achieve and I’m not shy to tell you about it. But you might prefer to hear it directly from my past clients.
The truth is that even the most talented people are not necessarily the most inspiring leaders. So how can you become an authentic leader who unites people in striving towards a common mission and purpose? Join me to find out.
In today’s age, in practically any industry and business of any size, the active and visible presence of C-Level and leaders of any company is expected and essential. In an individual session, I will turn your brand, profile and activities into a lighthouse of credibility and value for your business.
Depending on your field, LinkedIn might be potentially one of the most powerful networks to build your brand reputation and establish thought leadership. The thing is, most marketeers and companies go about it the wrong way. Learn how to change that.
If this all sounds promising but not quite what you had in mind, get in touch! Let’s figure out together how I can meet your needs.