“Welcome to the supermarket of people”, is a sentence I have used for over a decade now in countless articles, keynotes and training sessions. The irony behind is, that the process is commoditized, while the “product” increasingly individualised. This exciting paradigm shift makes LinkedIn, used right, the perfect tool for your employer brand and your talent acquisition efforts. I’m here to make that happen.
I’m German Ramirez – a digital pioneer with a passion for authentic branding and digital strategies, along with razor-sharp marketing insights.
There is a tremendous war on talent going on in the market. The perfect storm has formed out of a generation shift in the job market, the increased flexibilization of work, and the rise of the gig economy, among other main factors. It is fair to say that anyone in charge of building a competitive employer brand or attracting the best talent has never had a harder job… In all this mess, the explosion of digital channels and social media have turned companies into open conversations with profound potential implications on their employer brands and talent acquisition efforts. Would you like to learn how to maximize the impact of LinkedIn on your employer brand and your talent pipeline? Trust me, it will be fun, but most importantly it will work!
And just in case you think it’s about the platform itself. It’s not. Of course it is important to know how to use LinkedIn. But the most important learning will be strategic. It is about the approach, the mindset and your understanding of what constitutes your employer brand and how to attract talent in the middle of a war.
After successfully completing this training, yours and your teams’ views about social media and LinkedIn will have completely changed. Most importantly, you will be equipped not only with the right understanding, but with very clear and actionable knowledge about every relevant aspect of how to proceed, step by step.
LinkedIn correctly understood, embraced, and brought to life, can most certainly have a measurable effect on your employer brand, talent pipeline and your talent acquisition efforts. Learning what the key success factors are, how to be smart and strategic about it, and how to proceed, is likely to have a higher impact than you anticipate, faster than you expect.
Packed with stories, anecdotes, humor, and real-life examples, you will be immersed in a proven journey of inspiration, knowledge and actionable insights.
I’m proud of what I achieve and I’m not shy to tell you about it. But you might prefer to hear it directly from my past clients.
The truth is that even the most talented people are not necessarily the most inspiring leaders. So how can you become an authentic leader who unites people in striving towards a common mission and purpose? Join me to find out.
In today’s age, in practically any industry and business of any size, the active and visible presence of C-Level and leaders of any company is expected and essential. In an individual session, I will turn your brand, profile and activities into a lighthouse of credibility and value for your business.
Depending on your field, LinkedIn might be potentially one of the most powerful networks to build your brand reputation and establish thought leadership. The thing is, most marketeers and companies go about it the wrong way. Learn how to change that.
If this all sounds promising but not quite what you had in mind, get in touch! Let’s figure out together how I can meet your needs.