I got started with e-commerce in 1996 and my first startup was mobile communications firm m-otion, waaaay back in 1999. My most recent is marketing agency THE RELEVANCE HOUSE, specializing in the blockchain sector. In between, I co-founded SwissMine (which made the first crypto ATMs, now on display in Zurich’s Museum of Money) and have been deeply involved with many more as a board member, adviser and co-founder.
Writing in the Web3 and wider business press, I draw on my deep knowledge of entrepreneurship, marketing, technology, branding and more. Here are some examples.
This week: This week, the very first edition of THE RELEVANCE HOUSE’s quantified analysis of the Web3 branding landscape focusing on centralized crypto exchanges has been released! In other news, Coinbase is back on brand with its international expansion ambitions, and why hype-driven market cycles detract from sustainable growth.
The social media landscape is ever-changing (as we’ve seen all too clearly this year), creating a sizeable challenge for marketers needing to keep up with all the changes and maintain consistent brand presence across whatever platforms are most relevant to their audience.
This is where you can find me, to hear more of my thoughts or share your own. Let’s connect.