I’ve been on the internet longer than Google.

I got started with e-commerce in 1996 and my first startup was mobile communications firm m-otion, waaaay back in 1999. My most recent is marketing agency THE RELEVANCE HOUSE, specializing in the blockchain sector. In between, I co-founded SwissMine (which made the first crypto ATMs, now on display in Zurich’s Museum of Money) and have been deeply involved with many more as a board member, adviser and co-founder.

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Newsletter

I know entrepreneurship. I know marketing. And I know tech.

Writing in the Web3 and wider business press, I draw on my deep knowledge of entrepreneurship, marketing, technology, branding and more. Here are some examples.

Human-readable code: Why branding is the programming language of humans

Successful firms know that branding and marketing don’t happen by magic or according to checklist-type formulae.

October 19, 2023

Latest articles

Newsletter: Brands in Web3 & Web3 in Brands

Welcome to Edition #12 of “Brands in Web3 & Web3 in brands“, your regular dose of the latest news from the blockchain, crypto, and Web3 space, curated to provide unique marketing and brand strategy insights with a pinch of spice.

November 20, 2023

Beyond words: how AI can boost your copywriting

No, the robots aren’t ready to take over – but that doesn’t mean you can ignore them. Chatbots can be a powerful productivity booster and aid to creativity, so it’s time to add “AI trainer” to your job description.

November 7, 2023

Newsletter: Brands in Web3 & Web3 in Brands #11

Welcome to Edition #11 of “Brands in Web3 & Web3 in brands“, your regular dose of the latest news from the blockchain, crypto, and Web3 space, curated to provide unique marketing and brand strategy insights with a pinch of spice.

October 26, 2023

Human-readable code: Why branding is the programming language of humans

Successful firms know that branding and marketing don’t happen by magic or according to checklist-type formulae.

October 19, 2023

Newsletter: Brands in Web3 & Web3 in Brands #10

This week: MiCA paves the way for expansion of the European digital asset sector; Web3 at a pivotal moment for enterprise takeup and startup funding; Meta’s metaverse gets some legs.

October 12, 2023

The secret to successful branding in Web3: The science of choosing

Human nature means it’s not easy to make decisions. Choosing one option often means forsaking others and can require careful analysis and thought, which takes energy.

October 2, 2023

Newsletter: Brands in Web3 & Web3 in Brands #9

This week: How 2023’s regulatory whirlwind has created three distinct faces of Brand Crypto globally; Binance’s peculiarly flexible approach to brand identity; and why the real value in NFTs is about so much more than numbers go up.

September 28, 2023

More than just a jpeg

Did you think it was over? With the NFT art craze running out of steam, we can finally focus on what those unique digital tokens are really good for.

September 21, 2023

Newsletter: Brands in Web3 & Web3 in Brands #8

This week: This week, the very first edition of THE RELEVANCE HOUSE’s quantified analysis of the Web3 branding landscape focusing on centralized crypto exchanges has been released! In other news, Coinbase is back on brand with its international expansion ambitions, and why hype-driven market cycles detract from sustainable growth.

September 14, 2023

How do you get there from here?

You built the product and the team… but how do you create a lasting business? Success comes from building a bridge to your audience, joining the dots between concept and market need. These are the pillars that support that bridge.

September 5, 2023

Newsletter: Brands in Web3 & Web3 in Brands #7

This week: A predictable end for Friend.Tech; is Binance bold enough to embrace its embedded brand? And why Asia is becoming a new hotbed of institutional fintech adoption.

September 3, 2023

7 reasons blogging never dies (And 14 ways to get it right)

The social media landscape is ever-changing (as we’ve seen all too clearly this year), creating a sizeable challenge for marketers needing to keep up with all the changes and maintain consistent brand presence across whatever platforms are most relevant to their audience.

August 27, 2023